We work with publishers who want to enter the UK market. From the first steps where we outline how the UK newstrade works, the costs involved and the timelines to the detailed work with the distributors and their requirements for the UK retailers. We advise on classic and digital promotional support and managing right subscription fulfilment operation .
We explore, possibly unconventional, routes to market. Such as working with a newspaper group to help launch a new title for children. The newspaper promoted the launch which benefitted from the support of the paper, seen as a clear endorsement by the readers. The newspaper enjoyed royalties and the new title found a new, unique route to market.
Great contacts are essential to help a publication launch into other English language markets . We have strong links with Australian, South African, US and Canadian publishers and distributors. A common scenario is to work with our contacts to test the publication in the selected market before committing more investment to a larger national launch .
Every country has cultural, legal and economic constraints which impact upon the naming, distribution and promotion of publications. We specialise in cutting through the confusion to get the best results for our clients within their budgets. Much of our work is done in Europe and involves help licensing a title, directly launching local editions and arranging distribution local networks .
Knowing realistic costs for your project is essential. There are usually a number of options available and we advise clients of the benefits and risks at every stage. For example understanding how VAT is charged on magazines and any accompanying DVDs and addons, prior knowledge of import, export, print and distribution network costs UK and international.
Need to change the format of your content? Want to sell your product through another supply chain? We work with hobby, special interest, anniversary/centenary and children’s publications who want to change format, markets or get their publication into booksellers, newsagents and other distribution chains.
The client was a successful Spanish publisher who had created a limited run publication aimed at children in Spain. They now wanted to bring the magazine to the UK market. We researched and created a marketing and production plan involving major retailers, TV and press advertising and a digital campaign.
Educational projects often have small budgets. They need credibility and help accessing a complex marketplace. We use our connections and experience to develop strategic links to increase readership and loyalty.
Successful UK magazines usually look to English speaking overseas markets for growth potential. The Publishing Consultancy uses its connections in Australia, New Zealand, Canada, US and South Africa to optimise marketing and distribution strategies in these territories.
This is a spectacular new magazine and DVD collection to commemorate the centenary of the Battle of the Somme.
The Great War DVD
Battle of the Somme DVD